Markup Calculator

Use Markup Calculator

Figures update as you type. Nothing you enter leaves this tab, and no values are stored.

CostMarkup (%)

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About Markup Calculator

Set a selling price by adding a chosen percentage of cost. This markup calculator starts with the cost you enter, multiplies it by one plus the markup rate, and shows the price, profit and corresponding margin. For a cost of 80 and a markup of 25%, the price is 100 and the profit is 20. That profit is 25% of cost but only 20% of the price. Use this page when a price list or supplier instruction is expressed as cost plus a percentage. If the decision instead starts from a required margin, use the margin calculator, which works backwards from the selling-price denominator. Include the same cost categories when comparing offers so a difference in the input basis is not mistaken for a different markup policy.

Using Markup Calculator

Enter the cost of the item - what it costs you to make or buy.
Enter the markup percentage you want to add on top of that cost.
The selling price, the cash profit and the resulting profit margin update instantly as you type.

Where markup calculator helps

Pricing a product

A £20 item with a 50% markup sells for £30, a £10 profit - but that is a 33% margin, not 50%.

Checking a target margin

Adjust the markup until the margin figure matches the margin your business actually needs.

A changed cost with a fixed markup

If the cost rises from 80 to 88 while the markup stays at 25%, the price rises from 100 to 110 and profit from 20 to 22. Keeping the old price of 100 instead leaves 12 profit, a markup of about 13.64%. State whether you are holding the price or the markup constant when comparing the scenarios.

Before you use the result

Markup and margin are different: markup is a percentage of cost, margin a percentage of price. The tool shows both so the distinction is never lost.
It is a pricing calculation, not a full costing - overheads, fees and discounts are not included and should be factored into the cost you enter.
Figures are computed locally and nothing is stored; refreshing the page clears them.

Questions about Markup Calculator

What is the difference between markup and margin?

Markup is profit as a percentage of cost; margin is profit as a percentage of the selling price. A 40% markup is roughly a 29% margin.

Does it include tax or fees?

No - it is a pure cost-to-price calculation. Build tax, fees and overhead into the cost you enter, or handle them separately.